We transfer absolutely no PII information in the calls to 3rd party database hosts (Smarty.com or other APIs for email/phone, etc.) and don't even include a record Id that could trace the call back to a particular record in your database. That information is tracked soley inside of your Salesforce system, and we have no access to it in any way. We stay out of the handling of PII data completely so that we don't have to be involved in any security discussions.

Our application sits completely installed in your own Salesforce instance. When you install it, you give it the right to access your fields and objects, but there is no outside party or system that can access the data. Everything is self initiated on your end. You send anonymous data to the various REST APIs (Smarty.com for physical addresses, etc.), and they return the corrected data back to your Salesforce instance. This data contains nothing personally identifiable for the REST API to connect to a person. So it is fully PII compliant with all FTC standards.

Now, Smarty.com which houses the address data, and replies to our API calls, also takes HIPPA (and PII in general) very seriously. Read more about it here:

https://www.smarty.com/docs/hipaa

https://www.smarty.com/articles/personally-identifiable-information

In case you want absolutely no trace of your data requests, Smarty.com does offer an "Enhanced Data Privacy" which is quite expensive, but would basically not keep any logs of your requests or their own replies. They describe it thus:

"Enhanced Data Privacy" also referred to as "Incognito mode" is an optional Upgrade feature that Enterprise Clients may elect to purchase which prevents Client Data and or Personally Identifiable Information (PII) from ever being logged at the point of submission to Provider's APIs. Client Data submissions are accessed only momentarily in Random Access Memory (RAM), just long enough to process and deliver results back to Client. Upon completion of such process, any residual Client Data in the System’s RAM is dumped or "garbage collected" and written over by subsequent transactions. Such processing methods render requests for data deletion, destruction, correction, blocking, or exportation back to Client not feasible due to the nature of the transitory process.

Address Verification Pricing

The Salesforce app license pairs with the Smarty lookup packages below

Add-ons are optional and can be combined with your current package.